Rolex is one of the world’s most recognized and prestigious watch brands. For decades, it has stood for precision, innovation, and luxury. With a strong Swiss heritage, Rolex has created some of the most iconic timepieces in history. When you invest in a pre-owned Rolex, you’re not only acquiring a timeless piece of jewelry – you’re also owning a part of watchmaking history.
The story behind Rolex
Rolex was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, United Kingdom, under the name Wilsdorf & Davis. In 1908, they changed the name to Rolex, as Wilsdorf wanted a short, easily recognizable name that could be pronounced in any language.
In 1919, Rolex moved its headquarters to Geneva, Switzerland, to benefit from the country’s renowned watchmaking expertise. It was here that Rolex began to truly revolutionize the industry with its groundbreaking innovations.
Wilsdorf was a visionary who believed in the wristwatch at a time when pocket watches dominated the market. His goal was to create precise and reliable wristwatches that could withstand the test of time. Rolex began collaborating with Swiss watchmakers to develop innovative and highly accurate movements.
This marked the beginning of Rolex’s journey to becoming one of the most respected luxury brands in the world – pushing boundaries, pioneering new technologies, and shaping the future of the watch industry.
Rolex has always been a pioneer in horological science and has introduced numerous groundbreaking innovations:
1926: The Oyster Case – Rolex created the world’s first waterproof wristwatch, the Oyster. Its hermetically sealed case protected the movement from dust, moisture, and pressure.
1931: The Perpetual Rotor – Rolex invented the first self-winding mechanism with a rotor, allowing the watch to wind itself through wrist movement.
1953: Rolex Explorer and Submariner – The Explorer was designed for mountaineers and was among the first watches used on Mount Everest. The Submariner was one of the first professional diving watches, water-resistant to 100 meters.
1955: Rolex GMT-Master – Designed for pilots and developed in collaboration with Pan Am Airlines, this watch became known for its ability to display two time zones simultaneously.
1963: Rolex Daytona – A chronograph designed for race car drivers, today one of the most sought-after Rolex models.
1967: Rolex Sea-Dweller – An evolution of the Submariner, created for professional divers with a helium escape valve for extreme depths.
1985: 904L Stainless Steel – Rolex began using this highly corrosion-resistant steel, typically used in aerospace applications.
Invest in a pre-owned Rolex watch
A Rolex watch is more than just a timepiece – it’s an investment. Rolex watches often retain or even increase in value, especially rare models and vintage editions. Buying a pre-owned Rolex can be a smart financial decision, offering access to exclusive models at a more favorable price.
Buy your pre-owned Rolex from us
At Stæhr Preowned, we specialize in pre-owned luxury watches – including Rolex. We guarantee authenticity and quality, so you can shop with complete confidence. Whether you’re looking for a classic Submariner, a sophisticated Datejust, or an exclusive Daytona, we’re here to help you find the perfect watch.
Make an investment in timeless precision – explore our selection of pre-owned Rolex watches here.
