Speed, innovation and Swiss expertise since 1860
Founded by Edouard Heuer in 1860, TAG Heuer has since established itself as the leading brand in sports watches and chronographs. With the invention of the oscillating weight in 1887 and iconic models such as the Carrera and Monaco, TAG Heuer has united innovation, precision and motorsport in one.
Milestones in TAG Heuer's history
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1860 : Edouard Heuer establishes the Heuer Watch Company in St-Imier, Switzerland.
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1887 : Heuer patents the oscillating drive, a milestone for modern chronographs.
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1916 : Mikrograph is launched – the world's first mechanical watch measuring 1/100th of a second.
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1963 : Carrera is introduced as a tribute to the legendary Carrera Panamericana race.
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1969 : Monaco – the world's first automatic chronograph with a square case – is worn by Steve McQueen.
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1985 : Merger with TAG (Techniques d'Avant Garde) – TAG Heuer is born.
TAG Heuer models like the Aquaracer, Autavia and Link appeal to sports enthusiasts and design lovers. At Stæhr Preowned you will find used TAG Heuer watches that combine heritage, innovation and raw elegance.
