How do you know if a pre-owned luxury watch is a good investment?
More and more people are starting to see luxury watches as more than just exclusive accessories – they see them as investments. But how can you tell if a used watch is actually a good investment? And what factors should you consider before you take the plunge?
Whether you are considering a used Rolex, Patek Philippe or Audemars Piguet, here are crucial factors that can help you make a safe and wise choice - with both your heart and your head.
Value over time – choose brands with proven price stability
Some brands are known for their ability to retain or increase their value over time. Rolex is the most obvious example – certain models, such as the Submariner, Daytona and GMT-Master II, have seen significant price increases over the years.
When buying a pre-owned high-end watch, it is important to choose models with a documented history and demand if you want to minimize your loss and achieve the greatest possible potential. At Stæhr Preowned, we always advise you on which models have the greatest potential – both as collectors' items and investment assets.
Status and originality – the hidden price point
Two watches of the same model and year can have vastly different values, depending on condition and originality. A watch with original parts and minimal wear will typically be worth more – and have better resale potential.
At Stæhr Preowned, we examine all watches in detail, both visually and mechanically, to ensure that you receive a watch in top condition, with any repairs or replacements professionally documented.
Documentation – box, papers and service history
A pre-owned watch with the original box and certificate is worth more than one without – especially when you consider the watch’s investment potential. Documentation of service and authenticity provides both peace of mind and higher resale value.
We place great emphasis on offering pre-owned Rolex and other high-end watches with complete documentation, where possible. When you buy from us, you get full transparency about the watch's history and provenance.
Market demand – select models collectors are after
When investing in a used watch, demand among collectors and enthusiasts is a significant factor. Watches with cult status or limited production are often the ones that hold their value the best.
At Stæhr Preowned, we are experiencing particular demand for iconic models from Rolex, Audemars Piguet, Cartier and Patek Philippe. We follow market trends closely and help you find models that are both sought-after and future-proof.
The right dealer – your security against wrong investment
The biggest risk when investing in pre-owned watches is shopping at the wrong place. Dealers without the necessary expertise, transparency or physical presence can lead to mis-buys and counterfeits.
At Stæhr Preowned you are assured of expert assessment, documented authenticity and honest advice. We are based in Gentofte and build on more than 75 years of experience in the watch industry, so you can shop with confidence – with an investment perspective.
Think with your heart – and your head
While it is wise to consider the value and investment potential of a pre-owned watch, the most important thing should always be the joy the watch brings you. Maybe it marks a special milestone, a personal achievement – or maybe you just fall in love with the design and history. A watch should be worn with pride and meaning, not just in response to trends, other people’s opinions or market speculation. When the heart is involved, the watch becomes much more than an object – it becomes part of your story.
A high-end pre-owned watch should bring you joy, but it should also be a wise investment. When you choose the right brand, ensure authenticity and documentation – and deal with an experienced dealer – you increase the chance that your purchase will both last and grow in value.
Contact us at Stæhr Preowned – we look forward to helping you with your next purchase!